Event planners and organizers are preparing themselves for a hybrid experience. The hybrid event,
however, requires major budget consideration given the expansion of venue catering both for the live
audience and that on the virtual site.
But why go hybrid? What are factors in favor of this
format?
The hybrid format can cater to a wider range of audiences as event organizers and brands are not limited to the attendees confined within the physical venue.
Though perceived to be more costly, the inclusion of a
different platform to deliver the content provides an opportunity to increased market reach which may
translate to
better revenue.
When supported with a capable event platform, the hybrid experience can be immersive and interactive for both the onsite and virtual audience. Digital games, live (digital) polling, photo booth and pop quiz can be introduced in the program.
HOW THEN CAN WE MANAGE A HYBRID EVENT?
We researched and read on advices of professional event organizers and we sum those great ideas into the following :