"A virtual event is an online event that involves people interacting in a virtual environment on the web, rather than meeting in a physical location," that is according to Wikipedia.
The definition encompasses anything online - training, selling, teaching, brand activation, simply that which involves a participant with the browser, phone or computer and what powers the bit. Though it won't be able to match the live experience, for professional event planners, these technologies offer an alternative means to deliver an event to the comfort of the homes of the audience. But what are the ingredients of a virtual event?
We did our research and we streamlined it to three key components : THE PLATFORM, CONTENT AND AUDIENCE ENGAGEMENT.