The year 2020 is a journey the whole world will never forget. This journey changed the way we live
dramatically. Interaction has shifted from physical to virtual. Most industries adapted to the new norm
focusing on technology. More than ever, the customer matters in each digital
touchpoint!
Close to home, the event and activation industry has embraced technology to
deliver its service. Mapping the virtual event attendee journey, we have identified activities that engage
the customer in aide of an online platform.