The year 2020 is a journey the whole world will never forget. This journey changed the way we
live dramatically. Interaction has shifted from physical to virtual. Most industries adapted
to the new norm focusing on technology. More than ever, the customer matters in each digital
touchpoint!
Close to home, the event and activation industry has embraced
technology to deliver its service. Mapping the virtual event attendee journey, we have
identified activities that engage the customer in aide of an online platform.